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Changhong IT signed a contract with Fujifilm to become its Instax products channel’s general agent

Recently, Fujifilm and Changhong IT held a cooperation signing ceremony titled "Innovate ？ New World of Lens" in Beijing. The two sides announced the formal establishment of a comprehensive channel partnership and Changhong IT became the Fujifilm Instax (instant print camera) products agent and channel service general agent. On the day of the signing ceremony, it also held a new product release experience meeting where the guests enjoyed an in-depth experience of the Fujifilm instant print imaging services, everyone was impressed with the image processing, color reduction and other leading technical advantages. Among the products were the first instant print cameras with liquid crystal displays and digital functions, the Instax SQUARE SQ10 and Instax Mini8 Minion camera, which integrated the latest trend factors and have attracted much attention.

The Instax SQUARE SQ10 is a revolutionary product among the Fujifilm instant print imaging products that have digital imaging processing technology, it can upgrade the image quality to a new height and it can edit the image before printing. Another custom version, the Instax Mini8 Minion camera also attracted a lot of attention from guests with its lovely appearance.

The reporter learned from the scene that, in order to be able to make the product quickly spread in the market, Changhong IT will also bear some substantive work from peripheral product design and manufacturing, marketing promotion and so on, to establish a closer partnership with Fujifilm through comprehensive and efficient value-added marketing services, to provide users with better imaging products and services.

Changhong IT director and chairman Zhu Jianqiu attended the signing ceremony, he had great hopes for the cooperation between Changhong IT and Fujifilm. He said in his speech: "As a leading IT distribution enterprise in China, Changhong IT has a sound network of channels, rich experience and excellent marketing capabilities for mass consumer products, it can quickly promote the Fujifilm Instax Imaging products in the national end markets. As a pioneer in the image industry, Fujifilm has broken the tradition in the Chinese market. Through the signing with Changhong IT, it opened up a cooperation model with the national IT distributor, which is a very useful attempt. We hope that the two sides can complement each other by sincere cooperation and jointly create a new world for IT distribution ecology. "

President of FUJIFILM (China) Investment Co., Ltd. Taketomi Hironobu said: "Changhong IT is China's leading distribution enterprise. It is an honor for Fujifilm to be a partner of Changhong IT. We are looking forward to the further expansion of the Instax instant print imaging products in China through the cooperation of the two sides, including the distributors in attendance.”

It was revealed that according to the agreement signed by the two sides, Fujifilm instant print imaging products will combine the traditional offline distribution and the Internet distribution together, and the Internet distribution will be launched in Changhong IT's Duolayouhuo platform.

For the two signing sides, where one is the leading IT product distribution and service provider, and the other one is the world's largest integrated imaging, information, document processing products and services manufacturer and supplier, the strong cooperation between the two is particularly noticeable. Industry analysts pointed out that Changhong IT can help Fujifilm improve its channel marketing capabilities and effectively reach the target crowd to facilitate sales. Moreover, Changhong IT has the strength to help downstream agents improve service levels and bring richer, more convenient use experiences to users.