Changhong IT Helps Inspur Embrace

The trump of "Internet +" is attracting the attention of players across the market. How to harness the "Internet +" era has become a hot topic for IT giants. At its 2015 partner conference, Inspur, China's leading cloud computing solution and service provider announced its new business strategies of "Computing +" and "Channel +", in an effort to achieve mutual success with its partners in the "Internet +" era. Specifically, Inspur aims at the third largest market share in the world, while consolidating its No.1 place in China. 
As one of the most important partners of Inspur, Changhong IT attended the conference and was granted "Inspur Best Marketing Partner 2014" as a recognition of its outstanding performance in the past year. In his keynote speech, "Team together, Build the Wings to Fly above the Cloud", Executive Vice President Dong Qiang said that Changhong IT would continue to leverage its unique strengths, including its national funding and logistics platforms, as well as its outstanding IT distribution capability to help Inspur implement its "Computing +" strategy.

Help in the Fast Growth of Inspur Business Lines with National Funding and Logistics Platforms

"Partnership as both wings" is generally known as a solid distribution channel strategy of Inspur. In its overall market plan, Inspur positions itself as a market explorer, and its partners as followers. Inspur focuses on the top 10% strategic clients, and leaves the non-strategic ones to its partners. Thanks to a proactive strategy, Inspur successfully increased the number of its partners by 40% in 2014--to approximately 7,000. More than 90 partners reported sales growth of over 500%, and 550 achieved growths of over 100%. With outstanding performance and marketing and service capability, Changhong IT proved to be one of the best partners of Inspur.

Changhong IT started its partnership with Inspur just one year ago. Leveraging its national funding and logistics platforms, Changhong IT expanded the partnership from the Inspur server product line to all product lines in the last year. In his keynote speech at Inspur Partner Conference 2014, Changhong IT Executive Vice President Dong Qiang said: "Changhong IT holds a unique edge in terms of funding and logistics. Specifically, in terms of funding, Changhong IT maintains a number of interactive funding platforms both onshore and offshore. We not only provide a wide range of funding means, but also have extremely reliable funding sources, as we have access to loan services of many banks, which pledges to provide funding support to various projects of Changhong IT. In terms of logistics support, Changhong IT maintains a well-established distribution and logistics system, including 26 affiliates, 33 warehouses with a total floor area of over 30,000m2 to provide manufacturers with nationwide logistics service. As an experienced IT product distributor, Changhong IT is able to support the market exploration of Inspur product lines with its high turn-over, sufficient cash flows and an extensive logistics presence."

Aggressive Business Plan to Provide Partners with Better Service

In 2015, with the maturing of the Internet, cloud computing and big data, "Internet +" is moving from its initial stages, e.g., O2O, P2P and social media toward the Internet focused increasingly on core, in-depth industries. In this stage, "Internet +" is expected to integrate with traditional industries to drive the development of China's economy, particularly its traditional industries by improving business efficiency, re-allocating industrial resources and re-shaping industrial operation models. To enable its partners to share its fast growth, Inspur announced the "Channel +" strategy in 2015, pledging to continue its channel policies in 2014, while maintaining full commitment to its partners to help more and more partners shift to the field of solutions.

"Changhong IT has multi-years' of experience in solution R&D. Currently, we have a series of mature solutions customized for development of the finance, education and SME industries. In terms of Inspur business lines, Changhong IT has made considerable progress in the last year by combining Inspur product lines with our own solutions. We believe that, with the implementation of Inspur's new channel strategy and the in-depth cooperation between both companies, Changhong IT will be able to further improve its ability as a general service provider in 2015," said Dong Qiang.

Talking about the follow-on cooperation with Inspur, Dong Qiang added: "Inspur has been accelerating its efforts to expand its distribution channels. Particularly, we have adopted different management models for a number of segmented distribution channels. Changhong IT has a unique edge in terms of funding and logistics services, plus our proven experience in supply chain management across the national market. We have set up a separate team for the Inspur business line to be responsible for the maintenance and recruitment of the Inspur distribution network, and to provide the partner and its clients with professional services. Changhong IT is increasing its input in terms of human and technological resources to work with Inspur to expand online and offline distribution channels and to try water in the field of e-commerce. With respect to technology, Changhong IT is going to enhance its cooperation with Inspur to better integrate Inspur product lines with Changhong IT solutions to accelerate the development of the full product lines of Inspur and value-added business lines of Changhong IT, and help consolidate Inspur's No.1 position in the China market."