Be the Best IT Distribution Industry Chain Integrator Changhong IT Wins “Best Supply Chain Integration Enterprise Award”

A few days ago, the “Supply Chain Changes the World - Eternal Global Supply Chain Summit 2012" hosted by Peking University HSBC Business School came to an end in Shenzhen. Changhong IT, as one of the domestic renowned IT distributors, won the only global “Best Supply Chain Integration Enterprise Award” in the Summit, with its years of efforts and outstanding performances in the IT distribution industry chain. 

The Summit has attracted a large number of participants from China's political and business elite. The Summit is intended to create a dialogue platform for global political, business and academic elites to jointly discuss the supply chain management under future economic orders, to contribute to the formation of supply chain value in China, and to make more people understand the importance and decisive significance of the existence of the supply chain. Among various awards, the appraisal & selection process of the “Best Supply Chain Integration Enterprise Award” is extremely strict. Peking University HSBC Business School specifically invited experts, scholars and industry celebrities to form a jury, and the jury finally selected the most outstanding enterprise to award the honors, after conducting an overall review in all aspects of the participating enterprises such as the financial status, business model, and management quality, etc.

As is well-known to all, the distribution channel is a critical part in marketing. “He who has channels will win the competition” is an ironclad law to many successful enterprises. From IBM to Lenovo, from Cisco to Dell, from Symantec to EMC, etc., their products vary, and programs are different; however, their similarity lies in the attachment of great importance to the significant role of distribution channels. Especially in recent years, with the rapid development of the IT industry, the fast selling trend of IT digital products is obvious, and the traditional value-added distribution business is deeply expanding towards professionalization and IT servitization. In this process, the role of the IT distributor at the hub position of the entire industry appears to be extremely important.

Changhong IT’s winning of the "Best Supply Chain Integration Enterprise Award" is undoubtedly recognition of its excellence in the field of IT distribution, as well as evidence of Changhong IT’s strong competitive advantage in the domestic IT distribution field. Up to now, by virtue of its innovative marketing models and professional marketing services, Changhong IT has dozens of product lines, and its new and old businesses are advancing hand in hand. While ensuring in-depth development of product sales performances of old product lines such as Lenovo, Hitachi Data and Apple, Changhong IT has also actively introduced various new product line businesses such as EMC, Dell, HP, Symantec, and the world's leading manufacturer of top stereos Creative, etc. The number of downstream core agents has also increased to more than 8000, initially forming a national channel network covering the market of Levels 1-6.

The responsible person of Changhong IT expressed that distributors are gradually transforming to service-oriented enterprises with the development of the IT industry as well as the changes in people's needs. Changhong IT’s own orientation is a service provider, which will provide multi-faceted services for manufacturers and channel vendors. Since 2008, Changhong IT has taken the lead in conducting a series of business training and market support activities aimed at the downstream channel vendors in the industry. The training courses include not only an explanation on manufacturer products and technologies, but also sales techniques, operation theories, career planning, store product display and layout, and other aspects. The carrying out of the innovation and differentiation training services, as well as the market supporting activities practically targeting on agents’ needs, have not only met the needs of downstream channel vendors but also effectively improved the overall strength of the channel network, which lays a more solid foundation for expanding product market and enhancing product sales.

At the same time, Changhong IT has also gone through an efficient channel of communication between manufactures and channel vendors. On the one hand, it timely conveys manufacturers’ needs to dealers and helps dealers practically implement these needs; on the other hand, it timely summarizes and analyzes market information feedback from dealers, and feeds them back to the manufactures. Such efficient marketing service mode has brought tangible benefits for upstream and downstream partners, bringing coexistence and win-win situation to the entire IT distribution industry chain as well as achieving Changhong IT’s continuous commitment to “help growth and support success”.

As pointed out by insiders, the global integration and allocation of resources is a new task faced by the distribution industry. In this case, the support of the supply chain is important for the future development of the entire industry. Changhong IT is committed to building the best IT distribution industry chain. It has become an important part for engaging the upstream and downstream partners, giving full play to its important role in the trend of economic globalization. It is understood that, with its previous outstanding contribution in the field of distribution in 2012, Changhong IT also won various rewards such as the “Best Distributor Support Award, Outstanding Partner Award” honored by leading manufactures such as Lenovo, EMC and Corning, etc., and was fully recognized and highly praised by various manufactures.